LinkedIn is invested in its meetings tools, yet you still need to apply for LinkedIn Live for your company page, and be approved, before you can run a virtual event. Start by clicking ‘”Work” at the top right-hand side of your page and select “Create a Company Page” at the bottom of the drop-down menu. LinkedIn Virtual Events are only for company pages. What are the basic things you require? A company page Let’s compare LinkedIn Live and LinkedIn Events! What Do You Need to Set Up LinkedIn Events? When you start a live broadcast, anyone who registered to attend will be notified. With LinkedIn events, you can stream up to four times a day. LinkedIn events for company pages work well for community-building.Ī dedicated event page is a place where attendees can get involved in conversations and ask questions.Īs the event organizer, you can recommend key content to spark discussion. It will help you form deeper relationships with customers, staff, or stakeholders. Running a LinkedIn event will get people to put a date in their diary to attend, just like they do for a real-life conference. You’ll get a unique link for your event, so you can promote it. When you run an Event on your page, only those people who register can view and take part. Because they are public broadcasts, you could reach far beyond your page followers. When you go live, some page followers will get a notification. You can stream up to twice a day to your LinkedIn company page. Using LinkedIn Live on your company page will, according to the guide, result in “unprecedented reach,” making it great for brand awareness. We may not think of a live broadcast as an event, but LinkedIn does. LinkedIn classifies two things as events on company pages. You’ll find answers to the questions: How do you get started? How do you know if it’s the right tool for you? And how do you ensure that the online event you run looks professional?Īlso, as an experienced live streamer, I’m going to add a few tips of my own, too. Let’s take a look at LinkedIn’s guide and get key tips and insights. The result is an amazing set of tools that have already been tested by big companies like Adobe. When the pandemic hit, LinkedIn optimized its existing event tools, so that social media agencies and marketers can set up, promote, and run virtual events via LinkedIn company pages. LinkedIn wanted to help those struggling marketers. So, how’s everyone doing? LinkedIn shared its findings in a recent virtual events guide.Ī total of 69% of marketers are finding it challenging to switch in-person events to virtual, according to the ‘Turning In-Person Events into Virtual Experiences on LinkedIn” guide from the social media platform.
When the pandemic began unfurling, many businesses scrambled to put their events online.
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